
Manageing and having a good relationship with the media can strengthen the reputation of an organization, spread news, explain specific situations or services, or inform the public about what the organization consideres relevant at a given time, or also to face a media crisis with minimum of negative impact.
The press office has an extensive database of journalists and will propose and carry out all actions deemed necessary: holding of press conferences, creating press kits, press releases, meetings with the media, interviews, clippings, etc.